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When talking about the 4Cs, some would say it is not so important for buyers as sellers will explain them anyway—but that might not always be the case. The truth is understanding the 4Cs is as important as having sellers who can clarify them, especially for customers who will definitely buy diamonds.

In this article, we will be talking about 3 reasons why everyone, from everyday customers to diamond enthusiasts, needs to know the 4Cs guide.  

Reason #1 4Cs will help you understand what you want

Let’s say we are in a restaurant and would like to order. Saying that we would like “pasta” is the same as ordering “a diamond”. What we want to do instead, is specify the type of pasta that we want: which pasta, which sauce, which size, etc. Buying diamonds is the same, starting from inquiring about the price. What we want to do is be specific about the 4Cs that we want: Color-Clarity-Carat-Cut. If we understand our 4Cs needs, that means we know the diamond we are looking for, making our purchase easier.

Reason #2 4Cs will help you narrow down the price

Once we know our diamond requirements, we can narrow down the price range of the diamonds we are buying. Knowing the diamond price range in advance can help with budget planning, and customers can adjust their needs to match their price range.

 

Reason #3 4Cs will help with your budget planning

The 4Cs are the basic and the most important factor in determining the price of diamonds. Adjusting your diamond specs will affect the price, and knowing your 4Cs will help in consulting with jewelers on which C of the 4Cs should be prioritized first and last to maintain the cost while ensuring that you will get the diamond of your dreams. In short, the 4Cs are like a diamond menu which will help sellers understand what the buyers are looking for. Knowing the 4Cs before going to a jewelry store will help deepen your understanding before making a purchase, and will definitely be useful.

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	Written by Sornsida Y. Chanonprapa (G.D. GIA 2015)
	Diamond Nerd จากสถาบัน GIA ศึกษาเรียนรู้ หัด grading เพชรมาโดยเฉพาะ บวกกับพื้นฐานเป็นลูกช่างทอง มีประสบการณ์ทำงานใน Field จิวเวลรี่มากว่า 20ปี จึงอยากใช้พื้นที่นี้แบ่งปันความรู้และประสบการณ์กับทุกคนค่ะ